Wimpy’s Braille Burgers a Hit With the Blind
Just when you thought you’d seen it all when it comes to fast food marketing, along comes a Braille burger bun.
In a promotional video that’s gone viral, Wimpy says it wanted blind people to know the biz provides Braille menus at all its restaurants, so it chose to spread the news by providing the Braille burgers to folks at three organizations for the blind.
The video shows the sesame seeds being carefully placed with tweezers before being baked to spell out things like “100 percent pure beef burger made for you.” Wimpy claims that those 15 Braille burgers resulted in more than 800,000 messages about the buns being spread to sight-disabled people.
So much better than dressing some socialite up in a skimpy swimsuit to sell a burger, don’t you think? In fact, it’s simply, well, touching.
Create burgers of distinction at home with these hamburger recipes!