Truvia Making Other Sugar Substitutes Green With Envy
6 Comments | Written on January 5, 2012 at 1:00 pm, by Lesley Kennedy
Truvia
If you’re a fan of sugar substitutes, take note: pink and blue are sooo last season. This year, it’s all about green.
That’s right, the green packets of Truvia have overtaken the pink Sweet ’N Lows and blue Equals of the world when it comes to sales, the Wall Street Journal reports. Now the stevia-based sweetener has top-selling Splenda in its sights.
Despite its hefty price — a box of 40 packets will set you back about $4.30 — customers are, well, sweet on Truvia because its ingredients (taken from the stevia plant) are seen as more “natural” than aspartame or saccharin, according to the newspaper. Plus, many Truvia converts believe its crystals and taste are simply more akin to actual sugar.
Truvia is already used in drinks such as Glacéau Vitamin Water Zero and Crystal Light Pure, and the Journal reports that it may soon be found in hundreds of products, including Tillamook’s “light” yogurt, which is set to debut this month.
Of course, no zero-calorie sweetener has yet to replicate the deliciousness of pure sugar.
“I don’t think anyone’s cracked the code,” Allen Adamson, a managing director for Landor Associates, a brand-consulting firm, tells the Journal, adding that taste used to be the only concern as far as marketing went. “Does it taste good? Is there an aftertaste? … The new challenge is to alleviate the lingering concerns … Did they really test it on enough rats over a long enough period of time?”
Um, on that note, maybe we’ll simply stick with a spoonful of pure cane sugar in our morning cup o’ joe.
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6 Responses to “Truvia Making Other Sugar Substitutes Green With Envy”
Truvia causes side effects in some people. I used Truvia sweetener in my coffee for a few days. Shortly after I had side effects: nausea, fatigue, and numb tongue. I don’t know why I took Truvia because this happened before. Not a smart move. Be careful about using Truvia!
I was wondering if you ever thought of changing the layout of your site? Its very well written; I enjoy what youve got to say. But maybe you can include a little more in the way of written content so people could connect with it better. You have got a great deal of text for only having one or two graphics. Maybe you can space it out better?
You can get Stevia at Walmart, maked by Spring Valley. It comes in 100 packs box., in the health dept. not the sugar aisle. The box is $6.00, I use it in everything.
Truvia is not a good idea. It is chemicals just like the artificial sweeteners. Buy actual stevia not truvia.
I had the worst allergic reaction to truvia, my lips went numb and my tongue swelled up and I almost passed out.
I’ll try stevia but never ever will touch truvia again.
Julie you are correct that Truvia (and most other new stevia products) are in fact not pure stevia. I have found a website that sales pure stevia product. Stevia has been used in Japan for over 30 years with no side effects reports. In Japan they only use the green forms(most natural forms-dried crushed leaf and powder). Cal-stevia.com sells the green forms as well as the white crystal extract which is stevia and zero calories.
people need to be very careful with using Truvia. There have been several side effects and reactions reported. It is also not pure Stevia.Most of what is in Truvia is chemically manufatured. I tried it for about 2 weeks and developed a strange taste in my mouth that didn’t go away. I also had numbness in my lips. After stopping the Truvia it took about a month for all side effects to go away. I had not changed anything else in my diet or medications. Be careful and conscious of your health.