Taco Bell Doritos Locos Tacos Create 15,000 Jobs
The roll-out of Taco Bell’s newest Doritos-shelled taco may not have gone exactly as planned, but we doubt Taco Bell execs are sweating it. After all, they’re still basking in the glorious success of the original Doritos Locos taco. Just how successful has it been? As Taco Bell CEO Greg Creed tells the Daily Beast, the Doritos Locos taco was so successful last year, the company added 15,000 jobs to handle the growth.
Yeah, that’s right: 15,000 jobs.
It seems Americans just couldn’t get enough of those little reflective-orange tacos that practically glow in the dark. Taco Bell sold more than 375 million of the tacos in 2012 — more than a million a day. At, say, about $1.79 a taco, that’s more than $600 million, all just for wrapping some snack chips around a ground-beef filling. (Why didn’t we think of that!?)
As you might expect, the blockbuster success has given Taco Bell a jolt, kinda like downing a couple Mountain Dews before breakfast. Same-store sales at Taco Bell grew by a whopping 8 percent in 2012, outpacing KFC, Pizza Hut and, yes, even McDonald’s, according to the Daily Beast. And Creed says Taco Bell now plans to add 2,000 stores over the next decade.
Whether Taco Bell’s latest crazy taco, the Cool Ranch Doritos Locos, will be as big of a hit as the original remains to be seen. After a big social-media build up to launch day, when the company promised loyal fans that they could order the new tacos a day early, many were disappointed to show up and find no Cool Ranch tacos to be found.
Somehow we doubt those fans will stay mad for long.
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