Rachel Achmad

Save More By Looking High and Low: Supermarket Savvy


I’d always heard that certain shelves in the grocery store are almost guaranteed to sell products — and that food manufacturers pay big bucks for placement in these spaces. But is this a myth?


I checked it out, and it seems that while it is true, the practice is evolving. Historically, food manufacturers have paid a “slotting fee” to snag optimal display spots — child’s eye-level for toys and sugary cereals, grown-up eye-level for other things, and placement of convenience items near the front of the store. This slotting fees have been so prevalent over the years that savings expert Consumer Reports even recommends shoppers avoid eye-level shelves and look high and low instead.


Change is happening, though. As the Wall Street Journal recently explained, the fresh produce section is now the place to be. With increased emphasis in recent years on healthy eating, consumers feel better about (and are more likely to buy) items simply found near fruits and veggies. Manufacturers have been quick to realize that by placing their products in the produce section, they’ll likely see an increase in sales. Alternatively, they might risk being “lost” in the maze of aisles if shoppers don’t venture back into the store.


So … slotting fees do, in fact, exist, and they aren’t just paid for eye-level shelving areas. For optimal savings, remember to stick to your shopping list, avoid impulse buys, and always keep an eye on the unit cost to make sure you’re always getting the best deal.





Shop smart and save! Check out more tips on couponing and savvy shopping!





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3 Responses to “Save More By Looking High and Low: Supermarket Savvy”

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  • Nebulous says:

    As one who has worked with groceries for many years, I know that eye level slotting does not work. I have seen too many new products slotted into prime real estate and flop, while older items shoved into corners keep selling constantly.

  • Nancy Long says:

    The very top shelf used to always be for overflow, not anymore! I hate it because I’m 5′ tall and cannot reach items I need. Then I either need to just forget it or go searching for someone to reach it. Very annoying!

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