Are Men Better Shoppers than Women? — Supermarket Savvy
Recently, there’s been a lot of press around the new “man aisle” that debuted at one New York City grocery store. But before you set your man loose in said aisle (or anywhere in the store, for that matter), you may want to have him read some of my couponing posts.
You see, according to market experts, men are likely to spend more in the grocery store and to pay less (or no) attention to coupons and savings. This tendency, combined with the fact that more and more men are becoming the household’s primary grocery shopper, may well explain why stores want to lure in male shoppers rather than more budget-conscious, penny-pinching women.
So what, exactly, accounts for men’s tendency to overspend?
Male shoppers often don’t plan ahead and make a shopping list. They are also far more likely to impulse shop, and stores take full advantage of this by putting, say, beer next to the diapers men may have been sent to get.
Men also tend to be focused on brands rather than price, so they’re less likely to save by buying generics or sale items. Finally, they like buying prepared or convenience foods, which are far more expensive.
So is there any hope for the male shopper? Well, men do excel in seeking out high-tech savings solutions and are more likely than women to look for online coupons or mobile savings apps. So as more and more savings are found online, men may start to make up the savings gap.
Ultimately, though, learning how to save when you shop is all about experience. The more practice shoppers get in using all the savings strategies available to them, the more they’ll save — regardless of their gender.
Shop smart and save! Check out more tips on couponing and savvy shopping!