Say Goodbye to King-Sized: Your Snickers Is Getting Smaller
Hear ye! Hear ye! The king of the candy bar castle is going on a diet.
You know those giant 537-calorie king-size Snickers that you sometimes “accidentally” pick up while waiting in line at the grocery store? They’re just too big for their britches, it seems, and will be slimming down to a new 250-calorie limit.
And it’s not only Snickers. According to NPR, candy maker Mars is shrinking it’s entire line of king-sized treats, such as 3 Musketeers, Milky Way and, of course, Mars bars. Feel the need to stock up on behemoth bars while you still can? You better act fast. Mars plans to impose a strict 250-calorie limit on all its chocolate bars by the end of 2013. That means even a regular ol’ Snickers bar is due to get a 30-calorie slim-down: A 2-ounce candy bar tips the scales at 280 calories right now.
A spokesperson for Mars tells NPR that the company will be replacing king-sized bars with bags that contain two or four smaller candy bars to “enable sharing or saving a portion for later.”
Ok, so does all that really mean is that you’ll just have to unwrap two to four packages, instead of just one? At least you’ll burn a couple of calories ripping into those babies.
Mars says it’s trying to lead the industry in enabling consumers to partake in “responsible snacking.”
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