Will the New Ranch Dressing Be the New Ketchup?
Everything goes better with ranch dressing. We pour it on salads, on fries, on pizza, on wings, on ice cream. OK, maybe that’s taking the love of ranch just a jot too far, but, to be honest, if Ben & Jerry’s comes out with a ranch-flavored fro-yo, we’d totally try it.
Guess we’re just the kind of customer Hidden Valley Foods is interested in.
The Wall Street Journal reports the company is launching Hidden Valley for Everything—ranch dressing packaged in a ketchup bottle.
The “Everything” will be thicker and creamier than classic Hidden Valley Ranch Dressing, and the label will call it “The New ‘Ketchup,’” the newspaper adds, with hopes that the dip/topping will be “as ubiquitous as ketchup on restaurant tables and in consumers’ kitchens,” according to Jon Balousek, a vice president for Hidden Valley owner Clorox Co.
Turns out we’re not the only ones who might bathe in ranch dressing given the chance. The Journal reports a Clorox exec came up with the idea after watching his kid “bathe her entire salmon in ranch dressing.” Huh, just like we used to do with ketchup and Mom’s meat loaf.
Then there’s the fact that ranch is the most popular salad dressing in America, the newspaper notes, and that 15 percent of the time folks slather the stuff on food that’s not lettuce or veggies.
As for calories—oh, yes, ranch does contain calories, people—the new version reportedly has the same amount as regular ranch, the Journal adds. And, unlike the ketchup bottles you find on restaurant tables, this stuff has to be refrigerated. But they’re working on that.
Now, about that ranch-flavored ice cream…