Will 60-Calorie Pepsi NEXT Be a Hit or Fizzle?
Think diet cola is too bland, the zero-calorie stuff is too weak, and “real,” full-calorie soda is too sugary? Well, Goldilocks, maybe Pepsi NEXT will be just right.
The Los Angeles Times reports the company is hoping its newest cola offering will appeal to consumers who want something in-between with the drink that boasts 60 calories per 12-ounce can (compared with regular Pepsi’s 150 calories) and contains 60 percent less sugar.
Folks in Wisconsin and Iowa have been testing Pepsi NEXT, which the company claims tastes like regular Pepsi, since the summer, and the Associated Press reports a nationwide launch is planned for spring 2012.
It’s not Pepsi’s first go at a middle-of-the-road soda, the Times adds, noting failed products Pepsi XL and Pepsi Edge.
So, what makes the beverage brand think Americans want to make a 60-calorie soda swap? We have a hunch even Goldilocks will be crying, “next!”
Try a little cola in your cooking; you’d be surprised at what a little sweet fizz can do.