Canned Wine: Are You Hip Enough?

1 Comment | Written on December 12, 2011 at 1:00 pm, by

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Flasq Wines

courtesy of Flasq

Boxed wine is sooo last year. And corks or screw-on caps? Strictly for squares. All the cool kids know the trendiest new wines come in a can.

 

The New York Times reports craft brewers aren’t the only ones canning their concoctions. Take Denver winery Infinite Monkey Theorem, which sells its black muscat wine in a can.

 

“Being in a state that’s very outdoorsy, it made a lot of sense to find a container that would enable people to put it in their pocket and go for a hike or a picnic or to a concert,” Infinite Monkey owner Ben Parsons, tells the newspaper of his company’s 250-milliliter can—serving up about a glass and a half of grapes for $6.99 a pop.

 

There’s also Flasq, a Northern California line of merlots and chardonnays sold in aluminum bottles, Australia’s Barokes Wines, canned with aluminum lining, and Francis Ford Coppola Winery’s pink cans of  Sofia Blanc de Blancs, according to the Times.

 

This quote from Paul Sanguinetti, sommelier at the Los Angeles County Museum of Art’s Ray’s and Stark, will not surprise you: “Hipsters love it.”

 

Well, of course they do. Downing cans of PBR is the hipster way, after all. Now, we wine freaks can feel cool, too, trading up from a Blue Ribbon to a nice canned beaujolais. Do you think it comes in a brown paper bag? We can just feel our hip quotient rising at the thought.

 

 

 

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