Lesley Kennedy

New Dulce de Leche Cheerios: Sweet Hit or Serious Fail?

dulce de leche cheerios


At last count, there were a dizzying 11 varieties of Cheerios on the market, everything from the original staple to Chocolate Cheerios and Cinnamon Burst Cheerios. Now General Mills has decided to make it an even dozen, and the company has given its diminutive oat rings a decidedly south-of-the-border flair: Dulce de Leche Cheerios.


That’s right, America’s most popular cereal brand is branching out again, with its newest flavor set to hit store shelves in January, the Huffington Post reports.


Tasters at the website sampled the cereal, but the reviews were far from glowing. “I am seriously disappointed in Cheerios,” one editor said. “I hope the experience of eating these milk caramel loops have not forever ruined my love of dulce de leche.” Another editor found the cereal akin to “a crunchy version of butterscotch-flavored fluorine at the dentist.”




So, will Dulce de Leche Cheerios become the next Honey Nut success — or go the way of Crystal Pepsi, the Arch Deluxe and colored ketchup as a colossal fail? We’ll leave that up to you. As Erma Bombeck said, “Like religion, politics and family planning, cereal is not a topic to be brought up in public. It’s too controversial.”



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