Grocery Store Debuts “The Man Aisle”
So where does a guy go to stock up the ol’ man cave? The man aisle at the grocery store, of course.
That’s right: one grocery store in New York City has given an entire aisle over to guy stuff, reports food blog The Daily Meal.
And what will you find in Westside Market’s man aisle? Everything your stereotype-lovin’ heart could desire.
There’s charcoal (a man’s gotta grill), Frosted Flakes (they’re grrrreat — and manly!), three flavors of Doritos (well, obviously), ramen noodles (for the college student man), barbecue sauce (see charcoal, above), beef jerkey (when grilling would take too much time) and, of course, beer (duh).
Non-food items on the shelves: condoms, deodorant, shaving cream.
Guess it’s up to the womenfolk to make sure the guys still eat their veggies.
Appealing to men at the supermarket is no mistake, though. According to The Daily Meal, the man aisle is an idea that’s been bandied about by Procter & Gamble, and a recent ESPN study found men make up 31 percent of grocery buyers today — up from 14 percent in the mid- ’80s.
“People rarely cater to men in the supermarket,” Westside Market COO Ian Joskowitz tells the website. “So I thought let’s do something fun, get people talking, something guys would like. So we started discussion, and it’s funny because most of us came up with a very similar list.”
But even real men eat quiche — and fruit and yogurt and milk and all that other stuff, too, right?
“If he’s in the store, he’s doing the shopping, so we do a little something fun for him,” Joskowitz says. “The whole rest of the store is for the family.”
Still, we won’t be surprised if we start to hear “Clean up in the man aisle” over the supermarket loudspeaker — who knows what might happen with all that beer and beef jerky in such close quarters.
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