Rachel Achmad

How To Coupon: Top Coupon Categories for the Year

how to coupon


If part of your New Year’s resolution is to get your budget on track and you want to start couponing, what items can you expect to regularly find coupons for? The folks over at Coupons.com keep track of such things, and they’ve released their list of the top coupon categories for last year.


There’s been a lot of attention on Groupon-style coupons recently, but it turns out, good old-fashioned grocery coupons were still the most popular type of coupon (although consumers also used more coupons for automotive supplies, apparel, toys and home entertainment). Personal care items — a category I always tout as one of the best savings sources — saw big increases as well.


So, what were the most popular coupon categories?




For traditional coupons (i.e., from inserts or printed at home):


1. Boxed cereal

2. Household cleaning supplies

3. Yogurt

4. Butter/margarine

5. Adult vitamins

6. Diapers

7. Dinner meats

8. Cheese

9. Lotion

10. Sweet Snacks


For the more tech savvy consumer, Coupons.com also tracked coupons from mobile apps. Those results were somewhat similar:


1. Boxed cereal

2. Household cleaning supplies

3. Yogurt

4. Diapers

5. Butter/margarine

6. Lotion

7. Vitamins

8. Fruit juice

9. Cheese

10. Sweet snacks


Here’s what really jumped out at me. People are always telling me that they don’t use coupons because coupons are only released for unhealthy processed foods … but as both of these lists show, that isn’t true. “Sweet snacks” are last, behind healthier foods and vitamins, and other snack foods don’t even appear. It seems savvy couponers are able to find healthy coupon solutions after all! I know I do.




Shop smart and save! Check out more tips on couponing and savvy shopping!



2 Responses to “How To Coupon: Top Coupon Categories for the Year”

  • Maryann says:

    I’ve noticed fewer and fewer mfr. coupon inserts in newspapers being available. Most of the inserts that used to be full of coupons are now mostly full of advertisements. The trend has gone to print-your-own coupons from the internet. My problem with doing this is the huge amount of ink I use in printing the coupons. The cost of the ink doesn’t justify the the value of the coupon.

    • Rachel Achmad says:

      Hi Maryann,
      Try checking out different Sunday/weekend papers in your area. The majority of coupons still *are* distributed in newspaper inserts; some experts say over 80%.
      And regarding paper/ink costs, is there a Staples where you live? They frequently have rebates for FREE reams of paper, and they offer a discount on new ink cartridges if you bring in empty ones. Finally, print your coupons in black ink only, much cheaper than using up your colored ink. Good luck! Thanks for reading and commenting!

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