Coke Chases Pepsi into “Lite” Soda Market
Think diet soda is for sissies, but regular soda does nothing but fill up that spare tire of yours? Coca-Cola is trying to find you a compromise.
As The New York Times reports, the brand is testing mid-calorie sodas at a few select locations nationwide, a move that comes after the recent launch of Pepsi’s Pepsi Next, a soft drink with 60 calories.
“It’s a limited test of new formulations to see if they might appeal to consumers,” Coca-Cola spokesman Scott Williamson tells the newspaper.
We’re not surprised the soft drink biz wants to get in on the booming lower-cal craze. Even 7-Eleven is introducing a lite version of its famous Slurpee.
So what’s the word on these new Coke drinks? According to the Times, shoppers in Atlanta (the company’s home base), Louisville, Memphis and Detroit may get the chance to sample Sprite Select and Fanta Select.
Beverage Digest, a trade publication, reports the drinks will use a mixture of Truvia, sugar and something called erythritol, “a sugar alcohol that has virtually no calories and does not cause intoxication,” the digest adds, and that “some of the sweeteners are already used in Coke’s Vitaminwater Zero and Pepsi’s SoBe Lifewater 0.”
Those who still remember the Cola Wars of the ’80s may be interested to know Pepsi Next contains a combo of Splenda, aspartame, high-fructose corn syrup and the calorie-free sweetener acesulfame potassium, according to the Times.
As Diet Coke addicts ourselves, we’ll stick with the calorie-free stuff. We’d rather spend those extra 60 or so calories on chocolate. Or maybe a Fanta Select ice cream float. They cancel each other out, right?
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